DIGITAL ADVERTISING

REACH NEW AUDIENCES WITH PODCASTING SERVICES

DRIVING NEW FORMS OF ADVERTISING THROUGH VOICE PODCASTING MARKETING MANAGED CAMPAIGNS

We help small-to-medium businesses (SMB) to fit Podcasting into their marketing strategy and build relationships with their audience to help generate results.

Podcasts become more popular as time goes by. Many people are trading it from their usual music apps since podcasts don't just provide the music. It can help them learn more about any topic that they are interested about. They can also listen to audiobooks- through this platform.

More and more people don't have time to focus on just one task at a time. Since having a smartphone is like having a computer that you can just keep inside your pocket, they also prefer using the podcasts apps available.

It will help them to listen to their favourite podcast channel while they are in the car, doing their house chores, and many more. This will allow them to multi-task so that they can have more things to get done while entertaining themselves or learning as they do other things.

Specialties: Summary Areas of Expertise

  • Plan expert guidance during creative process;
  • Produce use of our broadcast-grade, mobile studio;
  • Publish editing, post-production and distribution.
Podcast Production Services

What is podcasting?

What is podcasting? It's like blogging, but instead of writing the content, it's being spoken instead. It's more like public speaking, but you don't have to be in front of an audience. You can use streaming or podcasting services via the internet so that you can have your content to get listened to instead of being read.

A lot of businesses are using podcasting these days since it's easier because it's like talking directly to your audience. A podcast can be used as a marketing tool as well since you can influence your listeners to check out your website. That way, people will learn more about your business, and they can purchase as well.

  • Podcasting is an Alternative to Video;
  • Increased Traffic Generation;
  • Helps in Building Better Relationships with the Audience;
  • Easy to Create;
  • Podcasts are Highly Engaging;
  • Improves Public Speaking Skills.

Importance of Podcasting for Businesses

Builds Rapport

Podcasting will allow you to build better relationships with your audience. It's more personal to them since it seems like you're directly speaking to them. Your audience will feel more familiar since they can hear what you have to say. A friendly tone throughout your podcast will make them drawn into what you have to say.

Convenient for the Audience

Many people don't have a lot of time to spare. Whether they have to be always on the go or they have to do something in their homes. Podcasting will be very convenient for them since they can just tune into your channel, have their earbuds, and start listening to you.

Affordable and Fast

Setting up your podcast is affordable and fast. Especially if it's your first time, you don't have to spend so much to start podcasting. It will let you have a better ROI since you don't have to allocate too much for this marketing strategy. Just start with the basics and enhance when needed.

No Need to Sit Down to Watch

Not everyone can sit down and watch these days. A lot of people are trying to reduce their screen time since they do that most of the time. Podcasting is a fresh new way to give them information. It's a great way to target this particular group who prefers listening rather than watching.

Many Businesses Are Doing Now It

Don't get left behind and waste your opportunity to take advantage of podcasting. A lot of business owners are doing it, and they are hitting their target market better. Since podcasting is laser-focused, you don't have to worry about wasting your time on those who are not interested in your offers.

Upload Your Audio Files Faster

Compared to blogging, where you have to deal with writing, editing, etc. podcasting is easier. Once you're done recording your topic for the day, you can just upload your audio file right away. Since you were able to say what you need to say, that should be good to add to your library.

Develop Your Business Internally

Podcasting can work in different ways. It can be used as a marketing tool which will help you drive traffic and turn more conversions. Plus, it's also an excellent way to practice and enhance your public speaking. Since you don't have to stand in front of an audience, you can be more confident when you already have to.

Make Money in Different Ways

Using your podcast to educate your audience about your products and services is one. You can connect to them this way and open more ways to learn about your business. Another benefit of podcasting is when you get enough traffic to make you eligible to have ads and earn from them as well.

Better Traffic and Referral

You can get better traffic from podcasting since you can drive them to your website. Just don't forget to add tour show notes so that you can also add essential links. That way, your listeners can just conveniently click on it or share them with their friends that will help you expand your reach.

Build Your Authority

You can build authority when you have more ways for your audience to consume your content. They can be more driven to get to your website since they know that you're the expert. Your listeners can also become your readers and end up to be your loyal customers.

Connect Better with Clients

If you have existing clients, they would love to hear your podcasts. That will attract them to listen to your opinion and experiences as well. You can build a better connection to your clients, and you can even have them to be your guest in your next podcast session.

Learn New Things

If you're new to podcasting, it's time to learn more about how you can use it as your marketing tool. As you go on with your shows, you can learn new things from other podcasters as well. You can try to have a guest co-host who's into podcasting for a longer time than yourself. That way, you can get more ideas from another person's perspective.

Podcasting as part of your marketing plan.

Podcasting is a brand-new way to make your voice heard. It's also a great marketing strategy that you can use for your business so that you can reach the listeners this time around.

Don't wait anymore before you get into podcasting. Go ahead and get a free quote now so that you can start hosting your podcast channel soon.

  • Plan expert guidance during creative process;
  • Produce use of our broadcast-grade, mobile studio;
  • Publish editing, post-production and distribution.
Podcasting as part of your marketing plan

Our Digital Marketing Packages and Prices

The cost of our managed digital marketing services in 2020.

SERVICE NAME

GENERAL SERVICE COST

LINK TO OUR PACKAGES

All-in-one Digital Marketing

£700 - £1,700 per month

Search Engine Optimisation (SEO)

£270 - £1,270 per month

Pay-per-click Advertising (PPC)

£150 - £400 per month

Social Media Advertising (SMA)

£150 - £400 per month

Social Media Management (SMM)

£150 - £400 per month

Website Design

£700 - £2,700

Ecommerce Website Design

£1,700 - £4,700

Website Maintenance and Support

£87 - £327

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend, Link Building and Outreach.
For large complex projects contact us to get a free quote based on your budget and requirements.
We will be able to advise on the best package for your business after your free registration.

Trusted by over 2,500 Small-to-Midsized Business

We helps Small-to-Midsized Businesses (SMB) connect with the target audience through various digital media channels and platforms.

Bigness Group
Jet2Com
Yuuto Nutrition
Boubyan Bank
Hello Africa! Social Television
Children International
City Car Booking
BBC Media Action
Laithwaites
Marie Curie

Need Help with Podcasting Marketing? Get Advice Free

Find out what digital marketers from Smartunit can do for your business.

Need Help? Chat with us

Find out what’s holding your website back from ranking—right now!

All of our seo audits are carried out by an experienced seo expert and we will never share your information.

FREE SEO AUDIT REPORT