Pinterest is not a social media platform, contrary to other people's belief. It's a search engine that is almost the same as Google search. Well, virtually because Pinterest is a visual discovery engine. It's where you can find creative pins and get redirected to the content owner's website.

It's a good idea to use Pinterest Ads as one of your marketing tools to promote your business. Since it has massive traffic daily, you can take advantage of that. You should have your Pinterest business account to have the features that you will need to advertise.

Specialties: Summary Areas of Expertise

  • Promoted pins;
  • Promoted video pins;
  • Promoted carousels;
  • Promoted app pins.
Pinterest advertising services

How Does Pinterest Ads Work?

Like some other pay per click marketing, you will also need to bid for your promoted pins placement for it to show to your target audience. Whoever wins the bidding will get that spot and drive more traffic to their website.

Although it may sound expensive, you don't have to worry about the pricing that much. Since you can reach your target market and get better conversions. That means that you will earn more income and it's worth the price bid since many potential customers will discover your business.

Pinterest advertising campaign results:

  • Impressions;
  • Saves;
  • Clicks;
  • Cost-per-click and cost-per-mille;
  • Clickthrough rate;
  • Total ad spend.

What is Pinterest Advertising?

Pinterest Advertising Services is an excellent marketing tool to use. Since many pins are being uploaded every day, you need to be more competitive so that your pins will get noticed. It's an excellent way for people to discover what you have to offer so they can purchase from you.

Pinterest Ads will allow you to access the ads manager. From there, you can create and manage your promoted pins. It's one of the best ways to advertise your products and services so that people can discover your business website.

  • Increase awareness
  • Increase engagement
  • Boost traffic
  • Promote apps
  • Boost video views
How Does Pinterest Ads Work

Importance of Pinterest Advertising For Businesses

Reach the Right Audience

Pinterest Ads will display your ads to the right audience. Since there are more than 150 million Pinners, you can reach your target audience from that massive traffic. Your promoted pins will be added to the Pinterest account with the relevant boards. That way, you will have better chances of getting clicks that will result in a conversion. You just need to create an eye-catching pin to drive more traffic to your website.

Long Term Pay Off

Using Pinterest Ads is an investment that you should get for your business. The pins that you have created will stay there forever. That means that you just need to optimise it every once in a while. It will get more chances to get noticed and be discovered by a new member. You don't have to worry about the pins you created. It can still drive more traffic to your website as long as it's attractive and well made.

Connect with Pinners

Connecting with Pinners will give you a better response with your Pinterest Ads campaigns. If you already have a Pinterest account, you will notice that most of the Pinners are also business owners. It's because they know the power of this platform and more members are open to marketing. They are willing to purchase from anyone that can catch their attention.

It Influences Sales

Pinterest can influence your sales since Pinners are more engaged and act as advocates to the businesses they trust. If you want to gain loyalty, it's better to start using Pinterest Ads since it will help you to achieve that goal. According to some observations, 93% of Pinners plan their purchase from the platform. Pinterest is influencing most of their purchases.

Drive Better Traffic

Most of the referrals are coming from Pinterest. That means if you use Pinterest Ads, the Pinners will refer other people to your business if they don't need to buy from you yet. Since you can get better traffic by promoting your business, the conversion will also increase. You can also make sure that you're reaching the right target since most of the users are shoppers.

Pinners Buy More

Pinterest Ads will give you more customers since the conversion rate is higher. The average order value from Pinterest is $58.95. If you compare it with Facebook with $55 average sales value, you can get more sales from your promoted pins. Pinners have a giant shopping cart in comparison to other platforms. Since most of the members are high earners, they also end up buying more.

Get Updated with New Trends

New trends happen, and you don't want to get left behind. If you use Pinterest Ads, you can check what the trending products are. It will help your business to make some changes or add more product varieties to keep up with the trend. Pinterest bubbles up the trending keywords so you will have a good hint on what's in demand.

Higher Conversion

Some marketing platforms can drive more traffic so that you can convert more. It's also the same with Pinterest Ads plus more. Since the regular Pinners happened to be high earners as well, they have more purchasing power. Compared with other traffic, they don't usually end up in conversion. Targeting the audience with better purchasing power is better if you want to increase your sales.

Help to Fit Your Brand

Depending on the type of business, you cannot always fit into other audiences. However, Pinterest Ads will help you do your brand to its users. Most of the Pinners collect the pins that inspire them; you get a better chance of having your pins saved to their boards. If they do, their followers can see your pins and might be the right person who needs to purchase what you have currently.

Observe Performance Through Dashboard

You can have a dashboard that will give your analytics report from the Pinterest business account. Those data are essential if you want to make improvements with your campaigns. Pinterest Ads can help you make it better so that you can make your promoted pins to be more successful.

Pinterest Ads Management Services

Pinterest Advertising Services can help you to increase your conversion rate. So, don't wait and waste that opportunity for your business to perform better.

You can get a free quote and get started right now.

  • Increase awareness;
  • Increase engagement;
  • Boost traffic;
  • Promote apps;
  • Boost video views.
Pinterest Ads Management Services

Our Digital Marketing Packages and Prices

The cost of our managed digital marketing services in 2020.




All-in-one Digital Marketing

£700 - £1,700 per month

Search Engine Optimisation (SEO)

£270 - £1,270 per month

Pay-per-click Advertising (PPC)

£150 - £400 per month

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£150 - £400 per month

Social Media Management (SMM)

£150 - £400 per month

Website Design

£700 - £2,700

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£1,700 - £4,700

Website Maintenance and Support

£87 - £327

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend, Link Building and Outreach.
For large complex projects contact us to get a free quote based on your budget and requirements.
We will be able to advise on the best package for your business after your free registration.

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