Marketing your business is a must if you want to strive and keep it for a long time. The traditional marketing is slowly being dominated by online marketing because of the internet. Since you no longer just worry about the offline customers, you also need to reach them online.

Our search engine marketing services, includes:

  • Search Marketing Strategy;
  • Search Engine Optimisation;
  • Pay-Per-Click Management;
  • Content Strategy & Marketing;
  • Social Media Strategy;
  • Analysis, Analytics & Reporting.

Benefits of search engine marketing:

  • Increase Your Marketing ROI;
  • Increase Brand Awareness;
  • Improve Tracking and Feedback;
  • It’s easy and quick to implement;
  • Drive More Sales Conversions.

More businesses are being aware that you need to have an online presence these days to be competitive. You need to invest in having a website and find the best online marketing strategy that will work best for your business. You're in luck since you can learn more about search engine marketing.

So, don't wait any longer and get your free quote now!

Search Engine Marketing (SEM)

What is Search Engine Marketing (SEM)?

Search engine marketing or simply known as SEM, will play a significant role in your online business. It's a type of online marketing to enhance the visibility of SERPs or search engine results pages. That means that if you want your website included in every related search, you need to do SEM as your strategy.

Search engine marketing is also referred to as paid search or pay per click. It also means both organic and paid search. If someone searches a relevant keyword to your business, your ads will be shown, and the audience has an option to click on it to get into your website.

Now that you have an idea what SEM means you also need to learn how it works. That way, you can get the gist on how it can affect your business if you decide to use this as your marketing strategy.

Search engines are using some complicated algorithms. The reason for this is to make sure that when the search is initiated, the most relevant results will come out. That can include the location and other available information that will be relevant to that search.

Importance of Search Engine Marketing (SEM) for Business

Search Engine Marketing (SEM) is designed to increase a website’s visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher’s query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser’s actions to make a website’s listing more prominent for topical keywords.

Reach Your Customers Instantly

Google paid search is the same as search engine marketing. If you use this marketing strategy, you can instantly have visibility. That means that you will get better traffic that will end up in conversion. You don't have to worry about not having enough audience to check out your products. The more visitors you get, the more sales you can make.

Brand Recognition

Search engine marketing will contribute to better brand awareness. Since paid searches allow the advertisers to include their brand from the headlines or other parts of the ads, you can make sure to get more people to learn more about your business. Your business will also show at the top of the search results.

Make Geo-Targeted Ads

When you use SEM as your marketing tool, it will help you to target a specific location. Since you can set the site from anywhere around the world, you can choose which country to target. You can also select the language so that your target market can understand your business better. It's up to your which location you would like to target to drive to your website.

Implement and Manage Your Ads

It's all up to you when you want to implement your ads. You can also manage it if you're going to continue or take a short break. It will also allow you to schedule your campaigns. The best part is you can set up your budget so you don't end up spending too much from every campaign that you will have.

Get the Right Audience

SEM will make sure that you can get the right audience for your business. Which means that the probability of them buying your products is high. Since this audience is already interested in your products, they will be most likely to turn into conversion.

Increase Website Traffic

If you want to increase your sales, you need to improve your website traffic first. Search engine marketing will drive more people to your website. Since they can see your ads at the top of their search bar, it will be hard for them to miss it. Since your ad is already there, it will be easier for them to just click on it to find what they are looking for.

Pay Per Action Only

SEM is cost-effective since you don’t have to pay for it unless someone clicks on your ad. That means that you get to have free exposure since every related search, people can see your ad. It's a good deal since not everyone who can see ads will click on it. Although there is a better chance that they will so they can see your products.

Show Up from Competitors' Keywords

Search engine marketing will allow your ads to also be displayed from your competitors ads. Since the keywords from them will be related to your business as well, you will get more exposure. It's a good thing since the audience will have an option to click on your ad instead and check out if you have a better offer.

Measure and Test Your Performance

When running a marketing campaign, it's best to also check if it's doing something good for your business. With SEM, you can test or measure your site performance. That way, you will know if it's working for you or if you need to change something to make it more effective.

Target Audience by Keywords Match

Search engine marketing can display your ads as well when someone searches for something and it matches your keywords. The best thing to do is to learn what's the popular keywords to use for your campaign. You can use the Google keyword planner to have more chances that your keyword will match the most popular searches online.

Search Engine Marketing (SEM) Program Management

Search engine marketing is a great marketing tool that you can use to increase traffic and conversion. The best part is that you don't have to pay up front since you will just pay per click of the potential customer. It's a must to give it a try since you will have more chances to be found this way.

All you have to do is to get a free quote now so you can get started with SEM.

  • Increase Your Marketing ROI;
  • Increase Brand Awareness;
  • Improve Tracking and Feedback;
  • It’s easy and quick to implement;
  • Drive More Sales Conversions.
Search Engine Marketing (SEM) Program Management

Our Digital Marketing Packages and Prices

The cost of our managed digital marketing services in 2020.




All-in-one Digital Marketing

£700 - £1,700 per month

Search Engine Optimisation (SEO)

£270 - £1,270 per month

Pay-per-click Advertising (PPC)

£150 - £400 per month

Social Media Advertising (SMA)

£150 - £400 per month

Social Media Management (SMM)

£150 - £400 per month

Website Design

£700 - £2,700

Ecommerce Website Design

£1,700 - £4,700

Website Maintenance and Support

£87 - £327

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend, Link Building and Outreach.
For large complex projects contact us to get a free quote based on your budget and requirements.
We will be able to advise on the best package for your business after your free registration.

Trusted by over 2,500 Small-to-Midsized Business

We helps Small-to-Midsized Businesses (SMB) connect with the target audience through various digital media channels and platforms.

Bigness Group
Yuuto Nutrition
Boubyan Bank
Hello Africa! Social Television
Children International
City Car Booking
BBC Media Action
Marie Curie

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