If you have a small business, it's only natural that you will think about making it bigger as time goes by. However, it's not as easy as you want it to be. If you want to expand your business, you need to have an excellent marketing strategy.

Going digital is your best bet to turn your small business to become more significant. You need to think about the best marketing tool that you can use to make your dream a reality. However, you don't have to do it on your own since you can just go for pay per click instead.

Pay-Per-Click (PPC) is a form of marketing where advertisers can pay to display their ads on search engines. Pay-Per-Click (PPC) Management is highly effective, really quick to set up and can start driving traffic to your website within an hour of paying for your first campaign.

In-House Capabilities:

  • Multichannel campaign management.
  • Re-Marketing, PPC Lead and Call Tracking.
  • PPC Keyword Research
  • Fixed, Flexible Pricing.
  • PPC Experts, Not Salespeople.
  • Dedicated PPC Account Manager.
  • Managing Your PPC Campaigns
  • Reach the right customer at the right time.
  • Live 24/7 performance dashboard
  • Certified Professionals
  • You only pay for results.
  • and many more...

Pay-Per-Click (PPC) Management Services

Find Out How We Can Help Your Business

PPC Strategy
PPC Strategy
PPC Implementation
PPC Implementation
Keywords research
Keywords research
Adcopy Writing
Adcopy Writing
Ad Extensions
Ad Extensions
PPC Tracking
PPC Tracking
PPC Optimisation
PPC Optimisation
PPC Campaign Reporting
PPC Reporting
Campaign targeting
Campaign targeting
Bid optimisation
Bid optimisation
Click path analysis
Click path analysis
Equity weighting
Equity weighting

Pay Per Click Advertising

Also known as PPC advertising, pay per click is one of the most effective ways to make your business grow. It's the right marketing tool to reach your potential customer when they are ready to purchase.

Pay per click is one form of marketing that you can use to advertise your business. I'd you're new to PPC, that's fine. You will learn more about it as well continue with this article. You will also see the importance of PPC advertising for your small business.

Paid Search Management

The paid search management is an essential part of the pay per click advertising. In simple terms, you have to bid on keywords related to your business. That way, when someone searches for that keyword from search engines, your business will be suggested.

If your ad gets clicked, that's the only time that you will have to pay for a small fee from search engines. It can be Google paid search or Yahoo or Bing paid search. You have an option which paid search engine you think that will help your business better.

Pay-Per-Click (PPC) Advertising Channel

Target & Reach Your Audience

Google AdWords
Google AdWords
Bing Ads
Bing Ads
Twitter Ads
Twitter Ads
Facebook Ads
Facebook Ads
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Adobe Media Optimizer
Adobe Media Optimizer

Importance of Pay per Click (PPC) Advertising

PPC advertising is the best way to run your marketing strategy and not be affected by changes that may happen from search engines. Since it's also cost-effective, you don't have to spend so much while converting to keep your business growing. So, don't wait anymore and get your free quote now without obligations.

Quicker Results

PPC advertising is the quickest way to get results. If you already have your website running, just subscribe with PPC, and you can instantly get more traffic in no time!

To simply put it, you can get results the moment you get your pay per click advertising running. That way, you will just have to wait for your website conversion since it usually reaches the right audience.

Measurable Outcome

This is one of the best benefits that you can get from using pay per click advertising. The performance is measurable and you will know exactly what to expect.

From the cost of the campaign, your profits, page views, clicks, and other things related to your PPC program. It's the best way to learn how to do better and earn more for your business.

Not Dependent on SEO or Algorithm Changes

SEO is a great marketing tool to use, as well. Although, you do have to worry about it when you do PPC advertising. You can just focus on pay per click since it has nothing to do with the search engine algorithm as well.

Since SEO and algorithm changes can happen at any time, you don't have to change your strategy if you're doing the pay per click advertising. That means your marketing is safe from these changes.

Target the Right Audience

You have the power to choose where and when you want, your ads will appear. That way, it will reach the right audience that you want to target.

It will include the location, time, keyword, and many more. Pay per click will not waste your campaign efforts since it will be shown to those who are interested in your products.

More Business Opportunities

The PPC advertising will allow the customers to choose other brands by showing your ad to those who are searching for a product or service. It will provide people to select which one that might work best for them.

You don't have to worry about competing to a famous brand anymore since your ad will be shown to give the customers an option. That way, your brand will get more business opportunities.

Improve Recognition of Your Brand

As your ads get displayed to those who are looking for something, your brand will get recognised. You can use PPC to go for the keywords related to your industry.

However, these generic keywords may not turn into a conversation; you will improve your brand recognition this way. It will also build authority for your business.

Welcome Local Customers

Pay per click advertising is beneficial when it comes with local search. Imagine some people who are visiting your area might be looking for some products that you are selling.

If you miss this chance to have your ads to be suggested to them, you will lose potential customers. They will most likely go for the business where they see ads from instead of yours.

It's a Great Test Tool

You can test your ads and separate from what is converting and what's not. That way, you can either take down the not converting ad and replace it with a better one.

PPC advertising will allow you to learn from your marketing mistakes and that's very important. You can't increase your sales if you have no idea what's happening with your marketing efforts.


You can set the PPC advertising budget since it's measurable. It's best to give it a run through and test it out first. Starting from the lowest budget may not provide you that many results, though.

The best thing to do is to go for what you can afford. It's better to have a higher conversion ad especially if you're just starting your business. That way, your brand will be well known.

Comes with Great Functions and Reporting

Pay per click platforms will give you the tools that you need to be successful in PPC marketing. You can see how everything is doing, and you can make changes with your campaigns if needed.

Pay-Per-Click (PPC) Advertising Experts

Achieve Web traffic and High Rankings

However, when the hits start rolling in they are longer lasting than those of PPC, and in many ways more credible.
We can help you with Pay Per Click (PPC) Advertising and it is often the perfect way to kick off a more long-term campaign, one that uses
a combination of both Pay Per Click (PPC) Advertising and search engines optimisation to achieve web traffic and high rankings that are longer lasting.
Make no mistake, the results do come, it just takes more time for the process to take effect.
As qualified Pay Per Click (PPC) Google Adwords Experts we are suitable to manage your Pay Per Click (PPC) advertising campaign to maximise returns.
We are able to support campaigns starting from £100 to £10,000 per month and will tailor our service to your exact requirements.

Our Digital Marketing Packages and Prices

The cost of our managed digital marketing services in 2020.




All-in-one Digital Marketing

£700 - £1,700 per month

Search Engine Optimisation (SEO)

£270 - £1,270 per month

Pay-per-click Advertising (PPC)

£150 - £400 per month

Social Media Advertising (SMA)

£150 - £400 per month

Social Media Management (SMM)

£150 - £400 per month

Website Design

£700 - £2,700

Ecommerce Website Design

£1,700 - £4,700

Website Maintenance and Support

£87 - £327

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend, Link Building and Outreach.
For large complex projects contact us to get a free quote based on your budget and requirements.
We will be able to advise on the best package for your business after your free registration.

Trusted by over 2,500 Small-to-Midsized Business

We helps Small-to-Midsized Businesses (SMB) connect with the target audience through various digital media channels and platforms.

Bigness Group
Yuuto Nutrition
Boubyan Bank
Hello Africa! Social Television
Children International
City Car Booking
BBC Media Action
Marie Curie

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