Local Search Engine Optimisation
How our local sear marketing team can help today!
Investing in Local Search produces a competitive advantage.
Local search marketing is a highly cost effective strategy that helps advertisers to acquire prospective clients through careful management and implementation.
Over 20% or 3 billion queries on Google search are gathered every month as Comscore reports stated.
Seen below is the list of different local search engines and as well as the top local search sites:
Business Directories (InfoGroup/InfoUSA, Acxiom)
Local Directories (CitySearch, Localeze)
Niche, Industry Specific Directories (Health Grades)
Review Sites (Yelp, Urban Spoon, Zagat)
Search Engine Maps (Google, Bing and Yahoo)
Yellow Page Directories (Insider Pages, Superpages)
Local search listings should be accurate.
Local search listings should be accurate, claimed and optimized to ensure the quality of local search.
Local search marketing is an essential part of the search engine optimization (SEO) especially for doctors, hotels, restaurants and retails stores.
Even for businesses as large as B2Bs, local search marketing services is a prerequisite since potential customers or business partners would definitely search for the location of the advertiser.
Each business campaign is leveraged with every given local search marketing option such as click-to-call, geo-targeting, hyper local ads, local extensions and geo-modifiers in broader campaigns.
Local Search Listings and Online Directories.
In addition, duplicate listing may result to bad brand affinity. Bad data is prevalent in local search engines and online directories and this is one of the main reasons why duplicate listing can deteriorate your company’s image.
By employing local search marketing, duplicate listings are eliminated. It also helps in managing and increasing reviews, claiming and verifying local listing, optimizes local listing for multiple locations, submits the business to additional local directories and to sets up analytics to properly track local activity.
Local search marketing services also focuses on the customer’s behaviour to analyse the targeted market in order to produce wanted results. With this method, potential customers will be directed to your business and maximize sales.
Local search marketing is designed to localize the target group of the company. In order to garner a favourable return of investment, collaboration of the business with the delivery of the localized marketing services to the target market is needed.
If your business is not seen in the local search results, the opportunity to drive traffic and consumers is lost. Maximizing your businesses’ online presence and potential through local search marketing will drive searching consumers to your company.
The higher ranking of your business online the higher the chances that your products and services will move forward and drive wanted customers towards you.
As a dynamic team of Digital Marketing Experts, Smartunit is available to help with all your Local Search Marketing strategies and get prominently listed in all major search engines.
To schedule an appointment with one of our Local Search Marketing experts, please feel free to contact us.