Starting a business is actually the easy part. Keeping it and making it grow is another thing. As a business owner, you need to learn marketing strategies that will help you to keep up in this modern world.

The good news is, there are different marketing tools that you can use to make your vision come true. Once you have your business website, the next step is to do the local search marketing. If you're not sure what it is, keep on reading.

Specialties: Summary Areas of Expertise

  • On-page local SEO optimisations;
  • Local keyword targeting and integration;
  • Quarterly local SEO content or Google My Business posts;
  • Google places optimisation;
  • Bing places optimisation;
  • Local citation management;
  • Review management;
  • Monthly local SEO reporting;
  • And more...

Local search marketing is a highly cost-effective strategy that helps advertisers to acquire prospective clients through careful management and implementation.

So, don't wait any longer and get your free quote now!

Local search marketing services

What is Local Search Marketing?

Local search marketing simply means that you will have to put your business into the local map. That way, your business will come out from the searches of similar companies such as yours. It's one of the best ways to help drive more traffic to your website.

It's also known as local SEO or local search engine optimisation. This will allow your business to be discovered since it will be suggested when someone searches for something relevant to your business. Naturally, if that audience is ready to buy, it will become your conversion.

Benefits of local search marketing:

  • Increase Your Marketing ROI;
  • Increase relevancy through customisation;
  • Reach local prospects;
  • Maintain brand control and compliance;
  • Drive More Sales.

Importance of Local Search Marketing for Business

Like any other marketing tools, local search marketing can do your business to be more noticeable. Since the internet is a vast place to cover, this marketing strategy will help people to find your business and direct them to you. That's how you can get more potential clients.

Below are the importance of local search marketing to your business. You can check them one by one to see what it can really do for your business. That way, you will have a better understanding before getting started with this marketing strategy.

Online Visibility

If you're new to online marketing, it's about time to learn more from it. Once you have your business website ready, you can start using online marketing tools for you to have online visibility. It's how you can introduce your business to everyone.

Local search marketing can do this exactly for you. More people will know that your business is around and they can start going to you. When some people search for a product that thy need and it's relevant to what you offer, they will see your business from their searches.

More Traffic Equals More Sales

Doing the local search marketing will drive more traffic to your website. Naturally, the outcome will be more sales for your business. People will need to see what you have yo offer first before they will decide if they will buy from you or not. Most of the time, site visits will result to conversion.

You don't have to worry about having enough traffic anymore if you apply this marketing tactic. Since many people are now dependent with the use of search engines to find what their looking for, you will no longer have an issue about getting the traffic you need.

Get Relevant Traffic

Getting traffic is a must for you to have better chances of getting conversions. However, getting relevant traffic is more important. It's because you will get more sales if you go for targeting the traffic you want to drive to your website.

No matter how much traffic you get, if it's not relevant to your business, you will not get the conversion your expecting to have. That's why local searh marketing is important. It will drive relevant traffic to give you better chances of making the sale.

Enhances Google Maps Visibility

A brick and mortar business is still essential if you want to feel that you are a business owner. Although you will still need to have an online business website, it will help you to reach more people that are searching for similar products.

If you apply the local search marketing for tour business, your physical business will be on Google maps. It will make it easier to find in case that other customers from a nearby town wants to visit your physical store.

Improve Relevance

Relevance is essential when trying to grow your audience. If you are not into local search marketing, people who are interested in your products will not even know that your business is available. So, this is your chance to get noticed.

The keywords will play an important part for potential clients to visit your website. Using this marketing tool will improve that part. That will save you more time from sorting out buyers from those who doesn't have any idea what your business is all about.

Build Business Reputation

Reputation is important for every business. You need to build a good one so people will trust you. Local search marketing will help you improve your online reputation so that your website audience will not have an issue deciding if they will buy from you.

Since this marketing strategy is related to SEO, you will also have better ranking from search engines. That way, your business will come out form related related searches. This will result to better traffic and sales.

Increase Your ROI

Every marketing tools have one common goal which is to increase your return of investment. Local search marketing is one of those and if done correctly, it will give you dramatic results that you don't even imagine possible.

By using this marketing tool, it will help you be at the top of the page from search engines. It's what most business owner's want but fail to do so because they didn't use the local search marketing advantage.

Active and Targeted

Search engines delivers an active, targeted message to your online properties. Local search listings should be accurate, claimed and optimised to ensure the quality of local search. Local search marketing is an essential part of the search engine optimisation (SEO) especially for doctors, hotels, restaurants and retails stores.

Even for businesses as large as B2Bs, local search marketing services is a prerequisite since potential customers or business partners would definitely search for the location of the advertiser. Each business campaign is leveraged with every given local search marketing option such as click-to-call, geo-targeting, hyper local ads, local extensions and geo-modifiers in broader campaigns.

Local Search Listings and Online Directories

Investing in Local Search produces a competitive advantage. Local search marketing is a highly cost-effective strategy that helps advertisers to acquire prospective clients through careful management and implementation. In addition, duplicate listing may result to bad brand affinity. Bad data is prevalent in local search engines and online directories and this is one of the main reasons why duplicate listing can deteriorate your company’s image.

Local Search Listings and Online Directories

By employing local search marketing, duplicate listings are eliminated. It also helps in managing and increasing reviews, claiming and verifying local listing, optimises local listing for multiple locations, submits the business to additional local directories and to sets up analytics to properly track local activity. 

Local search marketing services also focuses on the customer’s behaviour to analyse the targeted market in order to produce wanted results. With this method, potential customers will be directed to your business and maximise sales. 

Local search marketing is designed to localise the target group of the company. In order to garner a favourable return of investment, collaboration of the business with the delivery of the localised marketing services to the target market is needed.

If your business is not seen in the local search results, the opportunity to drive traffic and consumers is lost. Maximizing your businesses’ online presence and potential through local search marketing will drive searching consumers to your company.

The higher ranking of your business online the higher the chances that your products and services will move forward and drive wanted customers towards you.

As a dynamic team of Digital Marketing Experts, Smartunit is available to help with all your Local Search Marketing strategies and get prominently listed in all major search engines. To schedule an appointment with one of our Local Search Marketing experts, please feel free to contact us.

Local Search Marketing Listing Management

Local search marketing is one of the best marketing tool for a long time. Since the internet is into content, you have to give what it wants if you want your business to be more popular online. Good thing that SEO is available since it can make a huge difference when it comes with search engine rankings.

Now that you know the importance of local search marketing, you are now ready to give it a try. You can have an obligation free quote that you can get from here so that you can learn more on how it can help your business.

  • Data driven research
  • Technical website SEO
  • Content marketing outreach
  • Creative content creation
  • Planning and strategy expertise
Local Search Marketing Program Management

Our Digital Marketing Packages and Prices

The cost of our managed digital marketing services in 2020.




All-in-one Digital Marketing

£700 - £1,700 per month

Search Engine Optimisation (SEO)

£270 - £1,270 per month

Pay-per-click Advertising (PPC)

£150 - £400 per month

Social Media Advertising (SMA)

£150 - £400 per month

Social Media Management (SMM)

£150 - £400 per month

Website Design

£700 - £2,700

Ecommerce Website Design

£1,700 - £4,700

Website Maintenance and Support

£87 - £327

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend, Link Building and Outreach.
For large complex projects contact us to get a free quote based on your budget and requirements.
We will be able to advise on the best package for your business after your free registration.

Trusted by over 2,500 Small-to-Midsized Business

We helps Small-to-Midsized Businesses (SMB) connect with the target audience through various digital media channels and platforms.

Bigness Group
Yuuto Nutrition
Boubyan Bank
Hello Africa! Social Television
Children International
City Car Booking
BBC Media Action
Marie Curie

Need Help with Local Search Marketing? Get Advice Free

Find out what digital marketers from Smartunit can do for your business.

Need Help? Chat with us

Find out what’s holding your website back from ranking—right now!

All of our seo audits are carried out by an experienced seo expert and we will never share your information.