Having a business is not a onetime process. It doesn't mean that you have your store, and adding your products would be the end of it. Then just wait for customers to come and hope that they will end up buying from you. How about your online presence?

Sure, you also need to build a business website so that you can reach more people. That will create brand awareness and eventually earn loyal customers. But it doesn't mean that you have to stop there. You have to find other marketing strategies if you want to do business continuously.

Getting leads means getting potential customers. An online lead generation services company is aimed to provide businesses with online leads. Online lead generation is the process of obtaining leads through the internet. Leads can be used in different ways such as for e-newsletter, building out rewards programs, list building, for member acquisition and loyalty programs.

Specialties: Summary Areas of Expertise

  • Marketing Qualified Lead (MQL);
  • Sales Qualified Lead (SQL);
  • Product Qualified Lead (PQL);
  • Service Qualified Lead;
  • Landing Page Creating and Testing;
Lead Generation Services

What is Lead Generation?

Lead generation services will help you to find more leads for your business. Leads are the people who are interested in your products or services. It can come from different sources so that it will create qualified leads that will help you to improve your conversion.

Lead generation marketing is a process to find leads that will be beneficial for your company. Even though this process is not cheap, it is still considered to be cost-effective since you can earn more income compared to the lead generation services fees that you invest.

Three main pricing models are available in the online market which marketers use to buy leads; they are the following: cost per thousand, cost per click and cost per action.

  • Cost per thousand or cost per mile.
  • Cost per action model of advertising charges per action generated.
  • Cost per click model charges the advertisers when the potential customer clicks on the advertisement.

Importance of Lead Generation for Businesses

Getting leads means getting potential customers. An online lead generation services company is aimed to provide businesses with online leads. Online lead generation is the process of obtaining leads through the internet. Leads can be used in different ways such as for e-newsletter, building out rewards programs, list building, for member acquisition and loyalty programs. In the lead generation market, there are two types of leads: the marketing leads and the sales leads.

It Builds Good Relationship

Lead generation marketing can build good relationships with consumers. You have to nurture your leads to make sure that they will eventually become your customers.

It's the best way to have your target leads to look for your business when they need something. It will also help you to provide more information to them so that it will help them to make a buying decision, which leads to conversion.

Build a Good Reputation

When consumers want to learn more about your product, they can ask you directly. Answering the inquires will make them think that you’re an expert and build a good reputation. More people will prepare to do business with you.

Your business can become the leader of a similar industry. That way, many people would want to buy from you even if you have higher pricing than others. Providing them with all the information that they need will make them become loyal customers.

Create a Regular Communication

Lead generation marketing services will create regular communication between you and the consumers. Since you can send them about your promotions and other updates, they will be in the know of what you have for them.

If you don't use this marketing tool, the consumers will never know that you have launched a new product. That will quickly be passed on, and you will not have as much conversion rates compared doing lead generation marketing.

Identify Consumers Needs

Lead generation marketing will help your business to get feedback from your audience. They can leave comments and suggestions to help you to improve more about your products and services.

Once you have all the information gathered from those customers, you can have a chance to retain those who are not satisfied. Nurturing your leads will be the best way to keep them happy and stay to be loyal to your business.

Interaction Monitoring

Lead generation marketing services can capture the interaction that happened to your leads. The service will monitor it to analyses what needs to be done to make some improvements to your products or services.

In case they didn't have good customer experience, you can do lead nurturing to turn around the situation. By checking the interactions that have occurred, it will help you to keep your customers instead of losing them.

It's Cost-Effective

Lead generation marketing services can look costly. However, the results it can provide to your business makes it cost-effective. By using this marketing tool, it will help you to gain more potential customers.

Lead nurturing can help you to re-engage unsatisfied customers. You don't have to worry about losing them since you can regain their trust and help you to keep their loyalty. They may even turn out to be your advocates.

Helps to Upsell Products or Services

Having lead generation marketing will not just help you to improve your conversion. It will also make it easier to upsell your products or services offered. That way, you can end up earning more.

You can send updates with your leads to provide them with other products that will complement their past purchase. That will make the customers check other products that you offer and make another purchase.

Easily Engage with Customers

Once you get a successful sale, you can send the customer survey. It's the best way to get helpful feedback from the consumers. That way, you can always make your business better.

Lead generation marketing can help you to save time and money to do further market analysis. Just send the customers the survey to fill out to learn about their experience.

Target the Right Market

Lead generation marketing will allow you to target the right market. It will provide you with quality leads that will mostly convert. You don't have to waste your time with those who are not even interested in your products.

You can choose the right market so that you can make sure that you are getting better results. Instead of sending business information to everyone, it's better just to choose the right target. That way, you can earn more than what you invested in this marketing.

Improve Conversion Rates

Conversion is the primary goal of every business. By using lead generation marketing, you can reach your sales goal easily. It's a sure way to connect with those people who are looking for the same products or services that you have.

By making sure also to do lead nurturing, you no longer need to convince people to buy your products. You can create loyal customers, and they will continue to patronise your business in more years to come.

Lead Generation Program Management Services

Lead generation marketing services can be the best marketing tool for business owners. You should give it a try and see for yourself. We provide custom, online B2B led generation services to you in telemarketing, lead generation, appointment setting and the provision of marketing databases.

Get your free quote now to learn more about lead generation marketing and boost your sales.

  • Live reporting, updated constantly
  • Involvement in strategy build and training
  • Regular feedback from your campaign manager
  • Direct contact with the team making the calls
  • Digital call recordings
Lead Generation Program Management Services

Our Digital Marketing Packages and Prices

The cost of our managed digital marketing services in 2020.




All-in-one Digital Marketing

£700 - £1,700 per month

Search Engine Optimisation (SEO)

£270 - £1,270 per month

Pay-per-click Advertising (PPC)

£150 - £400 per month

Social Media Advertising (SMA)

£150 - £400 per month

Social Media Management (SMM)

£150 - £400 per month

Website Design

£700 - £2,700

Ecommerce Website Design

£1,700 - £4,700

Website Maintenance and Support

£87 - £327

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend, Link Building and Outreach.
For large complex projects contact us to get a free quote based on your budget and requirements.
We will be able to advise on the best package for your business after your free registration.

Trusted by over 2,500 Small-to-Midsized Business

We helps Small-to-Midsized Businesses (SMB) connect with the target audience through various digital media channels and platforms.

Bigness Group
Yuuto Nutrition
Boubyan Bank
Hello Africa! Social Television
Children International
City Car Booking
BBC Media Action
Marie Curie

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