Digital Marketers
FULL-SERVICE DIGITAL MARKETING AGENCY
WE HELP YOU GET MORE TRAFFIC, LEADS, AND REVENUE THROUGH DIGITAL MARKETING TACTICS AND STRATEGIES
Based in the heart of London, Smartunit is quickly becoming one of the most sought-after digital marketing agency on the scene. Since its founding in 2009, it has worked with dozens of small businesses, national and international brands to create digital marketing campaigns that address the particular needs of each client.
Our business goal is to become one of the leading digital marketing agencies in the London, United Kingdom with high profile corporate and individual clients scattered all around the world. Through innovative strategies in digital marketing, Smartunit promotes a consistent and professional online voice for all of its clients.
What makes us special:
- Focus on building a better business
- Focus on targeting and personalisation
- Smart content optimisation
- Multichannel campaign management expertise
- Using offline data to optimise the online experience
- Integrated Approach and business transformation
- Boost your ROI and improve its overall efficacy
We Are Smartunit Meet the Team
Digital marketers are the right people to approach if you want professionals to take charge of your social media visibility.
By bringing together the right set of skills, experience, and personality, we provide you the perfect team for your unique project.
What is Digital Marketing?
Digital marketing is all marketing efforts done online using an electronic device.
Traditional marketing techniques include printed ads, phone communication, billboards, and paper mail. Digital marketing encompasses many more outlets, including social media, email, search engines, website content, and more. The scope of people you can reach using digital platforms is almost unlimited compared to traditional marketing strategies.
Digital marketing is meant to do the following:
- Keep people updated on what is new with your company
- Stay in touch with past customers and keep them coming back
- Optimise your content so people can seek you out when they are in need
- Find new customers and act on new leads
- Display your brand and showcase your strengths as a company
Why Should You Use Digital Marketing?
Increasing brand awareness is easier than ever now, with the number of marketing platforms available for companies. Digital marketing allows you to monitor, track, and target your marketing content in ways that are not available with traditional marketing techniques.
With digital marketing, you are now able to:
- Monitor who is seeing your content
- Monitor what marketing strategies are working best
- Target your content to the specific demographics that you appeal to
- Track your ROIs on different marketing campaigns
- Monitor your website traffic
- Track your lead generation
- Reach a wide array of people anywhere in the world
- Track content performance and compare
Digital Marketing Developments and Strategies We Use
There are many different ways to reach people over the internet. Here are 12 of the leading digital marketing techniques. Using a combination of these tactics will guarantee that you contact the audience you desire.
Social Media
Utilising social media is one of the best free marketing techniques that companies can do. With platforms like Instagram, Facebook, Twitter, LinkedIn, Snapchat, Pinterest, and more, there is a social platform for every business type.
Email Marketing
People use email to inform customers with newsletters, send follow up emails, welcome new clients, inform about sales or events, or direct people to their website.
Content Marketing
Content marketing uses content such as blog posts, videos, social media posts, or website posts intended to spike the viewer’s interest in your product or service without explicitly promoting your brand.
Pay Per Click
Pay per click or PPC is when advertisers pay a fee each time one of their ads is clicked. This way, you pay for the people that visit your site rather than trying to earn them.
Radio Marketing
Marketing yourself using radio ads now falls under the umbrella of digital marketing. You can target customers in specific areas, and you can use platforms like Spotify and Pandora to market yourself.
SEO
SEO, or search engine optimisation, is how you make your business appear higher up in the rankings when someone makes a search engine inquiry related to your company. For example, if you google “restaurants near me” and McDonald’s appears at the top of the list, they have the best SEO.
Inbound Marketing
Inbound marketing is the process of engaging and attracting customers at every stage of their buying experience. It incorporates all of the digital marketing techniques here but in a way that pleases the customer. An example of this would be smart email marketing rather than spamming the customer.
Affiliate Marketing
When you promote another company's product and get a commission for each sale you make, you perform affiliate marketing. This is popular on Instagram, where people promote a product with their posts then keep a percentage of sales made through their link or their unique code. This is often called influence marketing.
Sponsored Content
If another company or entity is promoting your business, this is sponsored content. For example, brands will pay professional athletes to post pictures on social media using their gear or wearing their clothing.
Marketing Automation
Marketing Automation manages and compiles data about marketing efforts across a plethora of platforms, automatically! With marketing automation, a company can market to potential customers by automatically sending out emails, texts, tweets, and posts.
TV Advertising
Using commercials to spread awareness of your brand is considered digital marketing and is still a useful and popular marketing tactic.
Digital PR
PR online is just like standard PR but on the internet! It is the method of creating meaningful links to your website (which increases your SEO) from high-quality publications and other websites. It also encompasses good customer reviews and ratings.
Digital Marketing B2B and B2C
Digital marketing is vital for your company, no matter what type of business you are. There are different strategies for every kind of business.
If you are a business-to-business company, then your main goal is to generate leads. You want your potential customers to speak with a salesperson, so your online content is finding the best prospects for your salespeople.
If you are a business-to-customer company, then your main goal is to generate sales. You want potential customers to visit your website and often do not need to speak with a salesperson. You want to maximise the ease and efficiency in which they can navigate your product and become a customer.
Digital Marketing Endless Possibilities
With digital marketing, you have endless possibilities. You can use photos, posts, videos, emails, social media, websites, and more to increase your brand awareness and find potential customers.
So many of these methods are entirely free and just take a little time and effort on your end. You also have the option of paid digital marketing, where you pay someone to do it for you.
Either way, within months, you will be able to notice and track the effects that digital marketing has on your company and your profits!
Hiring a digital marketing agency is a practical step for the following reasons:
How We Can Help?
You can save time on posting updates and responding to comments and messages on social media.
There is an expert team that will focus on managing your social media exposure.
Digital marketers are knowledgeable in using effective social media marketing strategies.
Negative feedbacks will be managed immediately, so they cannot have an impact to the reactions of other followers or viewers.
Digital marketers can optimise your social media accounts by utilising cheap advertisements and other online exposures.
WHAT WE DO?
In the solutions we provide, we aim to not only come up with the most creative and innovative solutions but also develop solutions that drive up sales.
We aim to achieve measurable results for our clients, which reflect the efficiency of the projects we manage.
The success of our projects is reflected by the results that we’ve brought to our clients’ businesses.
OUR PHILOSOPHY
We’re not another big company. Our vision is to be better, not bigger. So we find talented people and put their expertise together with the most advanced technology.
Our team includes designers, developers and marketers with extensive experience of creating, implementing and managing digital strategies for clients across industries including retail Ecommerce, real estate, auto, travel and leisure, the arts, charities, education and the public sector.
We keep our team small and lean, and we don’t compromise on the quality of our people.
HOW DO WE DO IT?
We follow a whole-istic approach based on User Centered Design and User Experience Principles while combining branding, strategy and social media marketing.
Server side technologies
We use PHP 5 and systematically use classes for more modular and flexible applications.
MySQL as a database engine controlled by a PHP/MySQL framework we have created.
We also user SQLite as an alternative to MySQL in certains cases.
Client side technologies
Flex and ActionScript (application conception and full development)We use jQuery as our main Javascript library (for AJAX calls, more user friendly user interfaces…)
We using HTML 5 and CSS3.
APIs integration
We are specialized in APIs integration. We have created several applications integrating the Facebook Graph API, the Twitter API, the YouTube API, the Google Picasa API and the Yahoo Boss Search API.
Other domains of expertise // technologiesAngularJS, Meteor, Skrollr, Lenticular, D3 Crossfilter (Typed Arrays / Json)
Integrating APIs to applications (YouTube, Yahoo search, Twitter and Facebook connect…)
Search engine optimisation for content based projects (URL rewriting, meta tags optimisation, sitemaps…)
Social networks branding.
Website Design & Web Development Expertise
The Latest Tech In Web Design & Development
Our Digital Marketing Packages and Prices
The cost of our managed digital marketing services in 2020.
SERVICE NAME | GENERAL SERVICE COST | LINK TO OUR PACKAGES |
All-in-one Digital Marketing | £700 - £1,700 per month | |
Search Engine Optimisation (SEO) | £270 - £1,270 per month | |
Pay-per-click Advertising (PPC) | £150 - £400 per month | |
Social Media Advertising (SMA) | £150 - £400 per month | |
Social Media Management (SMM) | £150 - £400 per month | |
Website Design | £700 - £2,700 | |
Ecommerce Website Design | £1,700 - £4,700 | |
Website Maintenance and Support | £87 - £327 |
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend, Link Building and Outreach.
For large complex projects contact us to get a free quote based on your budget and requirements.
We will be able to advise on the best package for your business after your free registration.
Trusted by over 2,500 Small-to-Midsized Business
We helps Small-to-Midsized Businesses (SMB) connect with the target audience through various digital media channels and platforms.
