4 Steps How to optimize for Google’s featured snippets
Have you ever tried searching for a particular keyword in Google and then you see a boxed search result at the top?
This boxed content differs from the rest because it is not only the title, meta-tag description, and post URL that are shown.
You can see the content of the featured snippet even without clicking it.
Most of the time, this snippet gets most of the traffic—and this is why search engine optimisation (SEO) services are after this position.
It is not easy to get into the featured snippet box though. If your website page is on the 10th page, do not assume you could easily bring it to this position.
However, getting a featured snippet is worth the investment. That is why SEO specialists target this one.
How SEO Get Featured Snippet
Here are the usual steps that SEO experts do to win the featured snippet spot:
Optimise page to reach top 10, or better, top 5.
Posts that are among the top 10 search results are those that get the chance for featured snippet. Therefore, SEO specialists target to land their content posts within the first 5 or 10 rank positions for the initial step.
Use ‘how-to’ keywords.
SEO usually targets question-based keywords, especially those starting with ‘how to’, because they are more specific than general keywords.
For instance, if you search for “curl hair”, you will get varied results from types of curls and steps of how to curl hair. That increases competition among posts that can be hit by such keyword.
However, if you type “how to curl hair”, competition is lessened and only posts talking about the steps of curling hair appear.
With such keywords, there is more chance of entering the top search results.
Provide a step-by-step content.
Lists and bulletised or step-by-step content has a better chance at getting the featured snippet.
Google usually chooses these kinds of content because they deliver logical, direct to the point answers to queries.
Use proper header tags.
Header tags can greatly help your posts rank in the first SERP. Make sure your header tag is clear, brief, and concise. This way, search engine bots can easily recognise and index your content.
SEO Services Can Help You Best
Featured snippet can increase your website’s chance to get higher traffic and increased conversion rate.
Therefore, when using digital marketing for promotion, it is best to aim for this.
Search engine optimisation (SEO) services can help you achieve featured snippets.
If you want to hire an SEO, just contact Smartunit. We will send you the best from our team.