3 Reasons Why Search Engine Optimisation (SEO) Services Use Blogging
Is it enough that you have a website for your business?
Why is that the big brands keep posting updated blogs when they have operational websites? Does it mean blogging is an effective marketing strategy as well?
Blog and Its Benefits
Blogs are those online journals that can give you many ideas, reflections, and information about something.
Usually, websites have updated blog pages that talk about their niche. Moreover, an author can guest blog on another website, and usually it contains a link to its own site.
So, what are the benefits of blogging that SEO services take advantage of for marketing their clients’ business?
- It is not obvious advertising.
Not all consumers like direct advertising. They think the advertisers can lie about their product or service just to entice customers. The good thing about blog is that it can advertise without being noticeable.
Blogs are usually considered purely-informative by readers, and compared to product reviews, they do not seem to force readers into liking or rejecting certain products. With the writer’s creative words, a brand can be slipped into the blog without obvious endorsement.
- Guest blog drives traffic to the website through links.
Guest blogging is an effective way of directing readers from one website to another. A guest blog can include link to a source of data or for more information.
SEO specialists use this chance to create links to the website they are optimising. They guest post on other blogs and direct its readers to the client’s website with a backlink.
- This helps builds brand’s credibility and authority.
If a website regularly posts quality blogs, soon it will gain a reliable and authoritative reputation in its niche.
Original and informative blogs show that the company behind that site is knowledgeable about their industry.
Blogs can be helpful for your website. Aside from cheaper and effective marketing, it can also help build credibility for your business. Therefore, if you have a website already, update it with new blogposts regularly.
Aside from blogs, you will get a complete package of improving the online visibility of your website. If your business is in London or nearby areas, Smartunit is one of the trustworthy SEO firms that you can approach.